New Treato Pharma Release Brings Real-time “Patient Voice” Intelligence into the Executive Suite
YEHUD, Israel, September 10, 2013 – Treato, the source of “patient voice” intelligence from across the social web, today announced the new version of its flagship Treato Pharma platform for pharmaceutical companies and agencies.
Treato’s proprietary big data technology platform extracts real-time patient insights about drugs, conditions and treatments from over 1.5 billion health-related discussions posted on the thousands of blogs, forums and communities online. With Treato Pharma, customers have access to aggregated data about patient experiences, perceptions and attitudes. Treato Pharma’s deep analytics capability then automatically turns this information into crystallized insights for understanding patient decision making, switching behaviors and competitive opportunities.
The new version reinforces Treato Pharma’s position as the first-ever patient intelligence service designed specifically for the health and life sciences industries. Key features and benefits include:
• Executive access: driving patient-centric decision-support – a set of new capabilities helps bring the patient voice into the executive suite, including an intuitive dashboard interface that provides centralized access to the most important patient insights and trends, and automatic email updates about brand-related topics.
• New domains of deep patient analytics: delivering unprecedented brand insight – new data mining algorithms automatically identify competitive gaps within a drug category and offer granular-level insights about drug switches to and from competitive brands. Advanced search capabilities enable additional research around specific sought-after parameters.
• Pharma savvy: streamlining key work processes – enhanced user interface and new integrated features provide easy access to information across teams and client-agency partnerships, including data export to Excel, general drug information, extensive help tools, and email sharing of key patient insights from within the Treato Pharma system.
“Treato Pharma continues to evolve as the go-to-platform for bringing the patient voice into the pharma boardroom – along with meaningful intelligence and predictive capabilities that can significantly impact product and market strategy,” said Ido Hadari, CEO of Treato, “Now pharmaceutical executives can get an umediated “big picture” view of the patient insights that matter most for driving better, faster and more effective decisions to meet specific business goals.”
Increasingly, pharmaceutical companies are turning to the online social space as a means for learning about the needs and wants of patients. According to a 2012 social media report by PwC’s Health Research Institute, 42% of consumers have used social media to access health-related information, including consumer reviews of treatments, with another 25% posting about their own health experience. The study goes on to suggest that companies can benefit from integrating the insights that are available about their products and services through social media into their business strategies. The PwC study was based on a survey of 1060 U.S. adults.
Treato Pharma leverages Treato’s deep expertise in Natural Language Processing, extensive medical ontologies and big data analytics infrastructure to translate massive amounts of unstructured user-generated content (UGC) by patients and caregivers into meaningful brand insights. These are delivered via data visualization tools like drillable infographics, charts and graphs that can be immediately and easily understood.
In April Treato raised $14.5 million in an investment round led by OrbiMed Israel Partners, and New Leaf Venture Partners, and including existing investors Reed Elsevier Ventures and Western Technology Investments. The investment will help expedite the company’s US expansion and ongoing development of its offering.
About Treato
Treato is the source for real-time “patient voice” intelligence, collected from billions of patient conversations from across the social web. Treato turns these social health experiences into meaningful insights through its free patient website and professional Treato Pharma platform designed specifically for the health and life sciences industries.
Treato is privately held and backed by leading funds including Reed Elsevier Ventures, OrbiMed Partners, New Leaf Venture Partners and Western Technology Investments.