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Prescription for Success: Epocrates for BlackBerry
Popular Medical Software Now Available for BlackBerry
Smartphones
SAN MATEO, CALIF., November 14, 2007 :: Physicians across the
country can now receive more than emails and calls on their
BlackBerry® smartphone; they can access important clinical
information that can help reduce medical errors and improve
quality of care. Epocrates, Inc. announced today the
availability of the Epocrates Rx free drug and formulary
reference guide for BlackBerry smartphones from Research In
Motion (RIM) (Nasdaq: RIMM; TSX:RIM).
“BlackBerry devices are issued to many physicians, managers and
clinical pharmacists at MedStar Health. This provided a resource
challenge since we also encourage Epocrates usage for all
clinicians, causing several physicians to carry two devices,
myself included,” said Dr. Peter Basch, MedStar medical director
of ambulatory clinical systems. “I am delighted I can now have
the drug reference on my BlackBerry, which will definitely
lighten my load and help productivity.”
In research studies, physicians have reported that Epocrates’
medical software reduces medical errors and saves time by
enabling clinicians to look-up important drug information. The
Epocrates Rx guide enables clinicians to access drug information
for checking drug dosing, interactions, pricing or insurance
coverage. The free drug reference guide can be conveniently
installed over-the-air on to a BlackBerry smartphone, giving
medical professionals the ability to receive clinical updates in
real-time and make even more informed clinical decisions for
their patients.
“Today’s busy physicians want robust technology solutions that
meet their mobile needs whether they are in the clinic, on-call
or off-duty,” said Jeff McDowell, Vice President, Global
Alliances at Research In Motion. ”The industry-leading
BlackBerry platform together with Epocrates’ trusted clinical
content can provide medical professionals with enhanced access
to information and communications for their practice or
institution.”
“Our engineers have been working hard over the past several
months to develop a product that takes full advantage of the
BlackBerry solution’s unique features, while maintaining our
user-friendly navigation and authoritative content,” said Kirk
Loevner, chairman and chief executive officer of Epocrates. “We
foresee significant adoption of BlackBerry smartphones among
medical professionals and have plans to continue to innovate for
the platform.”
The BlackBerry and RIM families of related marks, images and
symbols are the exclusive properties and trademarks of Research
In Motion Limited. RIM assumes no liability and makes no
representation, warranty or guarantee in relation to third party
products or services.
Contact
Erica Sniad Morgenstern
Epocrates Public Relations
PHONE: (650) 227-6907
E-MAIL: pr@epocrates.com
WEB:
www.epocrates.com
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