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Apple Announces iPhone 2.0 Software Beta
Includes SDK & Built-in Microsoft Exchange ActiveSync
CUPERTINO, CALIF., March 6, 2008 :: Apple® today previewed
its iPhone™ 2.0 software, scheduled for release this June, and
announced the immediate availability of a beta release of the
software to selected developers and enterprise customers. The
iPhone 2.0 beta release includes both the iPhone Software
Development Kit (SDK) as well as new enterprise features such as
support for Microsoft Exchange ActiveSync to provide secure,
over-the-air push email, contacts and calendars as well as
remote wipe, and the addition of Cisco IPsec VPN for encrypted
access to private corporate networks.
“We’re excited about creating a vibrant third party developer
community with potentially thousands of native applications for
iPhone and iPod touch,“ said Steve Jobs, Apple’s CEO. “iPhone’s
enterprise features combined with its revolutionary Multi-Touch
user interface and advanced software architecture provide the
best user experience and the most advanced software platform
ever for a mobile device.”
The iPhone SDK provides developers with a rich set of
Application Programming Interfaces (APIs) and tools to create
innovative applications for iPhone and iPod® touch. Starting
today, anyone can download the beta iPhone SDK for free and run
the iPhone Simulator on their Mac®. Apple today also introduced
its new iPhone Developer Program, giving developers everything
they need to create native applications, and the new App Store,
a breakthrough way for developers to wirelessly deliver their
applications to iPhone and iPod touch users.
With the iPhone SDK, third party developers will be able to
build native applications for the iPhone with a rich set of
APIs, including programming interfaces for Core OS, Core
Services, Media and Cocoa Touch technologies. The iPhone SDK
will allow developers to create amazing applications that
leverage the iPhone’s groundbreaking Multi-Touch™ user
interface, animation technology, large storage, built-in
three-axis accelerometer and geographical location technology to
deliver truly innovative mobile applications.
Apple has licensed Exchange ActiveSync from Microsoft and is
building it right into the iPhone, so that iPhone will connect
out-of-the-box to Microsoft Exchange Servers 2003 and 2007 for
secure over-the-air push email, contacts, calendars and global
address lists. Built-in Exchange ActiveSync support also enables
security features such as remote wipe, password policies and
auto- discovery. The iPhone 2.0 software supports Cisco IPsec
VPN to ensure the highest level of IP-based encryption available
for transmission of sensitive corporate data, as well as the
ability to authenticate using digital certificates or
password-based, multi-factor authentication. The addition of
WPA2 Enterprise with 802.1x authentication enables enterprise
customers to deploy iPhone and iPod touch with the latest
standards for protection of Wi-Fi networks.
The iPhone 2.0 software provides a configuration utility that
allows IT administrators to easily and quickly set up many
iPhones, including password policies, VPN setting, installing
certificates, email server settings and more. Once the
configuration is defined it can be easily and securely delivered
via web link or email to the user. To install, all the user has
to do is authenticate with a user ID or password, download the
configuration and tap install. Once installed, the user will
have access to all their corporate IT services.
The iPhone 2.0 software release will contain the App Store, a
new application that lets users browse, search, purchase and
wirelessly download third party applications directly onto their
iPhone or iPod touch. The App Store enables developers to reach
every iPhone and iPod touch user. Developers set the price for
their applications — including free — and retain 70 percent of
all sales revenues. Users can download free applications at no
charge to either the user or developer, or purchase priced
applications with just one click. Enterprise customers will be
able to create a secure, private page on the App Store
accessible only by their employees. Apple will cover all credit
card, web hosting, infrastructure and DRM costs associated with
offering applications on the App Store. Third party iPhone and
iPod touch applications must be approved by Apple and will be
available exclusively through the App Store.
The iPhone SDK provides a reliable, fast and secure way to
create innovative applications for the iPhone and iPod touch. In
addition to the rich set of iPhone OS APIs, the iPhone SDK also
provides advanced tools for creating native iPhone and iPod
touch applications including: Xcode® for source code editing,
project management and graphical debugging; Interface Builder
with drag and drop interface creation and live preview;
Instruments to monitor and optimize iPhone application
performance in real time; and the iPhone Simulator to run and
debug applications.
During the beta iPhone SDK program, a limited number of
developers will be accepted into Apple’s new iPhone Developer
Program and offered the ability to get code onto iPhones for
testing. The Standard Program costs $99 (US) per year and gives
members an iPhone SDK and development tools; access to
pre-release iPhone software; technical support; the ability to
get code onto iPhones for testing; and distribution of
applications via the new App Store. The Enterprise Program costs
$299 (US) per year.
In addition to these new iPhone network and security features,
the beta iPhone 2.0 software provides several new Mail features
such as the ability to view PowerPoint attachments, in addition
to Word and Excel, as well as the ability to mass delete and
move email messages.
Pricing & Availability
Apple plans to release the final iPhone 2.0 software, including
the iPhone SDK and new enterprise features, as a free software
update for all iPhone customers by the end of June. Third party
applications created for the iPhone will also run on the iPod
touch, and iPod touch users will be required to purchase a
software update to run these applications. The free beta iPhone
SDK is available immediately worldwide and can be downloaded at
developer.apple.com/iphone/program.
The iPhone Developer Program will initially be available in the
US and will expand to other countries in the coming months.
Apple is accepting applications beginning today from enterprise
customers who would like to join the private iPhone Enterprise
Beta Program (http://www.apple.com/iphone/enterprise).
Apple ignited the personal computer revolution in the 1970s with
the Apple II and reinvented the personal computer in the 1980s
with the Macintosh. Today, Apple continues to lead the industry
in innovation with its award-winning computers, OS X operating
system and iLife and professional applications. Apple is also
spearheading the digital media revolution with its iPod portable
music and video players and iTunes online store, and has entered
the mobile phone market with its revolutionary iPhone.
© 2008 Apple Inc. All rights reserved. Apple, the Apple logo,
Mac, Mac OS, Macintosh, iPhone, iPod, Multi-Touch and Xcode are
trademarks of Apple. Other company and product names may be
trademarks of their respective owners.
Leading Developers, Enterprise Customers & Partners
Applaud iPhone 2.0 Software
AOL
“No question the powerful tools and APIs in the iPhone SDK made
it easy to develop a feature-rich mobile application for the
iPhone,” said Kevin Conroy, executive vice president, AOL. “The
rapid development cycle for this application was very intuitive,
and when you add the App Store, it’s an unbeatable combination
for development and distribution of mobile applications.”
Cisco
“As a result of this collaboration between Cisco and Apple,
iPhone users will have seamless and highly secure access to
mission critical information as it is needed from anywhere in
the world,” said Richard Palmer, senior vice president of the
Security Technology Group, Cisco.
“The connected world is becoming more mobile and collaborative
where employees need access to private business information no
matter where they are.”
Disney
“Apple has really done their homework, addressing issues of
security, manageability and integration,” said Randy Brooks,
senior vice president, IT Strategy and Architecture, The Walt
Disney Company. “We currently have hundreds of iPhone users and
expect the demand to grow significantly with this release.”
Electronic Arts
“The animation technology in the iPhone OS enables us to build
awesome games,” said John Riccitiello, CEO of Electronic Arts.
“I think iPhone consumers are going to be blown away by the
games we create for this platform.”
Epocrates
“By putting so much computing power into such an elegant mobile
device, Apple has opened up tremendous opportunities for
application developers,” said Kirk Loevner, chairman and CEO,
Epocrates, Inc. “The technology and software in the iPhone OS
will allow us to create new and innovative applications that
help improve patient safety and provide healthcare professionals
with an unsurpassed user experience.”
Genentech
“I believe the iPhone is a watershed event in mobile computing
for corporations,” said Todd Pierce, vice president, Corporate
Information Technology, Genentech, Inc. “Genentech’s pilot with
iPhone has shown its potential to be the most useful business
mobility tool we’ve ever used. We now have 3,000 planned for
deployment based on how easy and simple it was to integrate
iPhone with our corporate email system.”
Microsoft
“Licensing Exchange ActiveSync to Apple enables them to build
support right into the iPhone for simple, out-of-the-box
connectivity with Exchange Server,” said Terry Myerson,
corporate vice president, Unified Communications Group,
Microsoft. “Microsoft believes in building open and
interoperable products, and Microsoft Exchange Server is no
exception.”
Nike
“With support for Exchange ActiveSync, this new iPhone release
really delivers a true plug-and-play enterprise solution,” said
Roland Paanakker, vice president and CIO, Nike. “We already had
Nike employees using iPhones, and now look forward to deploying
more iPhones to more business users.”
Salesforce.com
“The opportunity to use the innovative iPhone OS platform to
deliver compelling Software-as-a-Service applications to mobile
users is empowering to us, and ultimately, our customers,” said
Marc Benioff, chairman and CEO of Salesforce.com. “They are
asking us for new ways to harness the power of Force.com to
access their business information on any device regardless of
location.”
Sega
“The iPhone OS is a robust development platform that will allow
Sega to deliver mobile gaming experiences that are truly
compelling,” said Simon Jeffery, president and COO, Sega of
America. “Using the iPhone’s accelerometer to power a tilt
control feature adds a whole new dimension to Super Monkey Ball,
and we can’t wait for gamers to try it.”
Contact
Erica Sniad Morgenstern
Epocrates Public Relations
PHONE: (650) 227-6907
E-MAIL: pr@epocrates.com
WEB:
www.epocrates.com
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